Cardinal Path is a multinational digital analytics consultancy headquartered in Chicago, IL, and is a wholly owned subsidiary of the digital marketing communications company Dentsu Aegis Network. Cardinal Path specializes in Internet-related, mobile and social media services that include analytics, data science, tag implementation, data analysis & insights, online advertising, search engine optimization, and Google Adwords and Google Analytics training. Cardinal Path is an official Google Partner Premium Reseller of Google Analytics 360 Suite. They are also an official Adobe Partner and work with enterprise organizations to implement and activate Adobe Analytics.
Cardinal Path was founded in 2011. In March 2016, the company was sold to Dentsu Aegis Network, whose principal services are communications strategy through digital creative execution, media planning and buying, internet marketing, and content creation, brand tracking, and marketing analytics.
Video Cardinal Path
History
Cardinal Path was founded by John Hossack, David Booth, Corey Koberg, David Eckman and Alex Langshur. These five united their individual companies to form Cardinal Path as a consultancy to provide digital intelligence, digital marketing, and training services to businesses. The company has 100+ employees across the US and Canada. It has a long history as a Google partner and was the first reseller of Google Analytics 360 Suite (formerly Google Analytics Premium). Additionally, Cardinal Path is a Google training affiliate through its Partner Academy.
Maps Cardinal Path
Global Offices
United States: New York, Chicago
Canada: Vancouver, Toronto, Saint John
Awards
Winner 2015 Most Influential Agency of the Year by Digital Analytics Association (DAA)
Winner 2014 Practitioner of the Year by Digital Analytics Association (DAA)
Named 2014 finalist in the Microsoft Partner of the Year awards in the category of Digital Advertising
Winner 2013 Most Influential Individual Contributor by Digital Analytics Association (DAA)
Services
Cardinal Path services include:
- Analytics & Insights
- Ongoing & Ad-hoc Analysis
- Data Visualization & Report Automation
- Predictive Modelling
- Lifetime Value Analysis
- Channel Contribution Analysis
- Analysis & Segmentation
- Data Strategy
- Data & Analytics Governance
- KPI Discovery & Measurement Frameworks
- Data Architecture & Infrastructure Design
- Data Management Platforms
- Technology & Implementation
- Tableau Dashboards
- Digital Intelligence
- Google Analytics 360 Suite
- Analytics Audits & Implementations (Google & Adobe)
- Digital Marketing
- Paid Acquisition
- Search Engine Optimization
- Programmatic Media Buying
- Training
- Google Analytics 101, 201, 301
- Google AdWords 101, 201, 201
- Online Courses
- Corporate Training
References
External links
- Official website
- WASP
Source of article : Wikipedia
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