Definition 6 is a digital marketing agency that was founded in Atlanta in 1996. The agency received industry recognition for an online video it created in January 2010 for Coca-Cola, entitled "Happiness Machine".
Video Definition 6
About
Definition 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London. The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm. In August 2009, Definition 6 acquired Creative Bubble, a video and post-production and sound engineering company based in New York. In December 2009, Definition 6 acquired Leach Communications, a public relations firm based in New York. In September 2012, Definition 6 acquired Synaptic Digital, an earned media and strategic content distributions company. Barry Sikes took over as CEO of Definition 6 from Michael Kogon on September 12, 2013.
Maps Definition 6
Services
Clients
- Adidas
- Aflac
- Coca-Cola
- ESPN
- Fox Broadcasting Company
- FX Movie Channel
- General Motors
- HBO
- Herschend Family Entertainment
- Hub Network
- Mitsubishi Electric
- MTV
- Nickelodeon
- Nick Jr.
- Red Touch Media
- Sesame Street
- "WE tv"
- VeriFone
Awards
- CLIO Gold Interactive Award (CLIO Awards May 2010)
- Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)
Former leadership
- Jonathan Accarrino (2010-2013) - On June 24, 2010, Definition 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.
- Alfred Leach (2009-2012) - Definition 6 acquired PR firm Leach Communications in December 2009.
References
External links
- definition6.com
Source of article : Wikipedia
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