ClickZ is an online publication that provides news, how-to articles, commentary, and stats for digital marketing and online advertising professionals. It covers social media marketing, e-mail marketing, Web analytics, content marketing, digital video advertising, mobile marketing, and media planning and buying, and is considered a resource for online advertising practitioners.
Andrew Bourland and Ann Handley co-founded the site in 1997 to serve the then-nascent online marketing community with advice and commentary on e-mail, affiliate, and brand marketing. In 2000, they sold ClickZ to internet.com for $16 million in cash and stock. Internet.com then integrated it into its e-commerce/marketing channel, which included properties like Ad Resource, ChannelSeven.com, and Internet Advertising Report.
In 2005, internet.com--by then known as Jupitermedia--sold ClickZ, Search Engine Watch, and the Search Engine Strategies conference series to Incisive Media for $43 million. In 2015, Incisive Media sold the three properties to Blenheim Chalcot.
ClickZ is currently run by Contentive Media, which is backed by the Blenheim Chalcot group. The current editor of ClickZ is Rebecca Sentance, who also edits ClickZ's sister website Search Engine Watch. Other members of the ClickZ editorial team include digital marketing writer Chris Camps.
Video ClickZ
Awards
American Society of Business Publication Editors, Top 10 B2B Web Site of the Year, 2008
2008 Jesse H. Neal Award finalist, "Best Online Article or Series," for "Campaign '08" series by Senior Editor Kate Kaye
Maps ClickZ
Notes
External links
- Official website
Source of article : Wikipedia
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