Hylink Digital Solutions Co., Ltd. (Hylink Digital) is China's largest, independent digital full-service agency. Headquartered in Beijing, it was founded in 1994 and has main offices in Shanghai, Guangzhou, and Shenzhen, as well as offices in South Korea, the United States and the U.K.
Video Hylink Digital Solutions
History
Hylink Digital Solutions was founded in 1996 by Su Tong, who evolved the company from traditional advertising--such as commercials for TV, newspapers and magazines--exclusively to full-service digital in 2004.[1]
In 2012, Hylink worked with AdMob, a mobile advertising company acquired by Google, to promote the London Olympics by reselling digital ad space to clients such as BMW and SAIC-GM on mobile.[2]
In 2013, Hylink introduced SAIC-GM to Taobao, China's largest online shopping mall. Together, they launched a Buick Regal campaign.[3]
In 2015, Tencent and Baidu, two of China's largest companies, invested in the planned initial public offering (IPO) of Hylink for 2.26 percent of equities in the company. Currently, Su owns 78.34 percent equities and some other stakes via the company's wholly owned subsidiary.[4]
In 2014, it established an office in Seoul, South Korea, and in 2016, it created a U.S. office in Los Angeles, California. In 2017, Hylink opened an office in London, U.K.
On top of geographical expansion, Hylink has also expanded its capabilities to better fulfill clients' needs in the digital realm. Currently, the agency provides internet ad marketing services, mobile marketing services, development and application of digital advertising distribution platforms, SEM cross-platform solution services, and distribution of digital media copyrights, production, and publishing of original video content among others.
Maps Hylink Digital Solutions
Structure
Hylink Digital Solutions employs over 2,300 people, with most of its employees headquartered in Beijing and Shanghai. Hylink has acquired several technology companies to further its efforts in digital services.
References
Source of article : Wikipedia
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